In May 2024 , SITC E-commerce launched a "beach cleaning" environmental protection theme activity at the picturesque Yangkou Beach. All employees work together to carefully clean the beach surface and hidden cigarette butts, paper towels and plastic products. Through everyone's publicity and promotion, surrounding citizens and tourists took the initiative to take away the garbage and put it in designated areas, and many enthusiastic members of the public actively participated in the activity.
Through everyone's joint efforts, the beach has been restored to cleanliness and tidiness. Employees sort and weigh the garbage they clean up, and provide the data to environmental protection agencies for recording, analyzing and monitoring environmental changes. In this "beach cleaning" activity, Haifeng people not only practice environmental protection, but also actively advocate the public to start from me and jointly assume the social responsibility of protecting the ecological environment.